AS Evaluation

AS Evaluation Activities: Video 

The questions that must be addressed in the evaluation are:
 

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. How does your media product represent particular social groups?

3. What kind of media institution might distribute your media product and why?

4. Who would be the audience for your media product?

5.How did you attract/address your audience?

6 .What have you learnt about technologies from the process of constructing this product?

7 .Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Ryan recieved full marks for his, he made one film and answered the majority of the questions, you could do this for all or for at least 3 of your questions, please watch the whole film.

In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

Remember when we looked at 9 frames from Art of the title sequence when we did the research? Well now it's your turn to do the same with nine of your frames.

You should go through the final version of the project and select nine distinct frames which you screengrab and drop into a photoshop in the same style as the website. You will be using these to write about how typical or not of opening sequences your particular design is, so choose them carefully.

Once you have the nine frames neatly in Pages or photoshop and number them, screengrab the whole thing and post to your blog, then write an analysis of how you have used such conventions.

The aspects we would like you to consider across your nine frames are:

The title of the film

Setting/location

Costumes and props

Camerawork and editing

Title font and style

Story and how the opening sets it up

Genre and how the opening suggests it

How characters are introduced

Or you could do a piece to camera similar to what Ryan has done blow and upload this to your Youtube channel and embed back into your blog.

How does your media product represent particular social groups?

Pick a key character from your opening. Take a screengrab of a reasonable sized image of them. Think of one or more characters from other films with some similarity to them (but maybe some differences too!), find an image on the web of that/those characters and grab it as well. Drop the two into photoshop, as a split screen. Export this splitscreen image as a jpeg then drop onto your blog and write about the similarities and differences in terms of appearance, costume, role in film etc.

So for example if you have a lone cop type characters or your victim or murderer find an example of a similar character type and screen grab him and upload this.
 

What kind of media institution might distribute your media product and why?
 

i have added in a pdf document at the bottom of this page to help you through this one.

For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your opening

You will need to script the voiceover which deals with institutional issues to include:

discussion of your production company name and logo and the role of such companies

What does a production company do?

the idea of a distributor and who that might be and why.

where the money might have come from for a film such as yours

why the various people are named in the titles- which jobs appear in titles and in what order and how have you reflected this?

what your film is similar to 'institutionally' (name some films which would be released in a similar way)

You need to refer to actual company names and processes so you will need to go back to the early posts on film companies and maybe do a bit more research

When you have scripted, record the voiceover using Final Cut on a new audio timeline, then export to quicktime and embed on blog.

Who would be the audience for your media product?

You should have a drawing of your target audience member and an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite Tv programme would be, etc.

make sure you have taken a photo of it, post it on the blog and write a few notes on why they would watch your film.

How did you attract/address your audience?

You will use YOUTUBE's annotation tools to add NOTES, SPEECHBUBBLES, and LINKS to your video:

These annotations will highlight the ways in which your Film Opening links to other similiar films in order to attract the particular Audience you have previously identified.

Your annotations will refer to genre conventions, use of music, similiarities with other movies and what you have identified as the Unique Selling Point of your opening. Audiences have expectations when going to see a certain genre of film, be it with the locations or the narratives used. Your job is to with the help of the annotation tool is to comment on this throughout your film, for example the titles used are important co comment on how for example the titles could use a grungy typography in order to set the genre, if you have made a horror there is no need to add in floaty italic typography, that would go better with a romantic comedy . The use of actors selected; the victim will be a stereotype for example a young women possibly left in the woods, link in with the research you conducted in september in which the inspiration for certain scenes came from one of the videos, and say how you tried to emmulate this.
 

What have you learnt about technologies from the process of constructing this product?
 

In pairs, take a picture of each other holding the kit you have used. This might just be the camera and tripod, and your Macbook but there may be other things you want in the shot.

Drop the image onto your blog and annotate it, adding all the programs and other technology you have used as screengrabs and what you learnt about it/from using it. Your written text need only be minimal. You could include reference to all the online and computer programs you have used such as youtube, flickr, blogger, final cut,photoshop,vimeo garageband, soundtrack pro FCP and say how these were useful.

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?
 

Concentrate on editing and camerawork.

Grab some screen grabs from both your final film and preliminary task and put them on the blog and show what you know about shot types, edit terms and techniques.

Make sure you mention the 180 degree rule, match on action and shot/reverse shot

Attachments:

Evaluation Exemplar	933 Kb
Question 3 guide	171 Kb